Character-based scoring leverages behavioural and digital data to better understand people and enable better decisions. This data can be turned into valuable insights allowing lenders to not only ‘see’ more people but to understand their customers better, providing the foundations to offer better financial outcomes for everyone involved.
Personality as a predictor of risk: The behavioural assessment can be used to build insights, or a score, by looking at traits to predict an individual’s willingness to repay. The assessment captures personality traits. These traits let us identify applicants who are likely to repay their loans. Not only are these insights predictive of risk, they have been shown to be very stable. While an individual’s financial situation might change, their intrinsic personalities tend to remain stable over time and situations.

